The Centauri Innovation Philosophy

Game-changing product development starts with people, culture, and leadership. It is then realized with tools, skills and processes. Centauri wants to re-energize product development so that we have a seat at the strategic business table and move away from being a service organization.


Product Development is often seen as a step in the process, a “check the box” that needs to be completed quickly. With markets moving so fast and consumer loyalty shifting towards a constant stream of “the next new thing,” speed has replaced the science and artistry that delivers the winning product. Many times, this leads to missed opportunities, market failures, wasted time and resources, and in the worst situation, quality or safety issues.